Super Bowl LIV won’t kick off until Feb. 2 at Hard Rock Stadium in Miami, but already some brands have started to reveal their big game plans. And with the cost for 30-seconds of ad time in the game, which will air on Fox, upwards of $5 million, the ad bowl is once again expected to be just as intense as the match up on the field.
Our definition of a Super Bowl commercial includes all national spots between the coin toss and end of play. Bookmark this page to keep up with every spot in the game as it is confirmed, complete with details on the agencies, creative and where it will run in the game. Find all of our Super Bowl ad coverage in one place with our Super Bowl Special Report.
And those Super Bowl spots? The fruit marketer has seen more than 27 billion brand impressions from the past five Super Bowl campaigns, Luque said. And sales of avocados in the four weeks leading up to the annual sit-in-front-of-the-tv-and-eat-guacamole event are up 73 percent, he said.